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GraphicMail South Africa - Digital marketing for everyone. Email, mobile, social marketing made easy and affordable! Email marketing tips, mobile and SMS marketing innovations, best practice digital marketing, email case studies and more!
Friday, 3 February 2012
Thursday, 2 February 2012
Valentine's Competition Entrant: Day 2
Another candidate for our GraphicMail Valentine's competition arrived in our inboxes today.
Be sure to comment on this post about this newsletter if you want to give them your vote.
Be sure to comment on this post about this newsletter if you want to give them your vote.
Wednesday, 1 February 2012
Valentine's Competition Entrants: Day 1
The first entrants for our GraphicMail Valentine's competition have been received today.
Comment on this post about either newsletter to give them your vote for winning!
1) Darling Tourism Newsletter
2) Anchor Capital Newsletter
The competition closes on the 29th of February, so there are still more entrants to follow. To qualify, send us your February newsletter today!
Comment on this post about either newsletter to give them your vote for winning!
1) Darling Tourism Newsletter
2) Anchor Capital Newsletter
The competition closes on the 29th of February, so there are still more entrants to follow. To qualify, send us your February newsletter today!
GraphicMail Valentine's Competition
Share the love this February with GraphicMail and win your choice of a Kindle Fire, a R1400 online gift voucher or a R119.95 GraphicMail monthly account for a year!
How can you win?
Share your February newsletter with us by including the marketing@graphicmail.com address in either your test sends or your actual newsletter send between 1-29 Feb 2012, and get your friends and fans to vote for it right here on our blog.
You can either use one of the beautiful Valentine's newsletter templates found in our 2011 Editor, create your own or just submit your regular newsletter.
How it works
As soon as we receive your newsletter we will post it on the blog as a screenshot and send the blog URL back to you.
Invite your friends and fans to visit our blog by emailing them or posting the link on your social networks to get as many comments about your newsletter as you can.
Each comment counts as a vote. Your fans can also like your newsletter in our GraphicMail Facebook album called 'Share the love'.
The newsletter with the most comments and likes wins, and the winning emailer can choose one of the prizes mentioned above.
Need some inspiration?
Keep watching our blog for guidelines on how to craft a love-worthy Valentine's newsletter and increase your chances of getting more votes.
Please note, terms and conditions apply.
Tuesday, 31 January 2012
January Newsletter of the Month
We've selected this well-formatted email from SA Décor&Design as our GraphicMail newsletter of the month.
This is an excellent example of newsletter layout and content use, being both easy an enticing to read without overloading subscribers with information or confusing them about the flow of information and where to look.
Congratulations on a job well done!
You can see some of our other award-winning newsletters and keep up with new winners by following us on our Facebook Wall of Fame.
This is an excellent example of newsletter layout and content use, being both easy an enticing to read without overloading subscribers with information or confusing them about the flow of information and where to look.
Congratulations on a job well done!
You can see some of our other award-winning newsletters and keep up with new winners by following us on our Facebook Wall of Fame.
Monday, 30 January 2012
3 Ways to Lower Email Unsubscribe Rates
Over time an email marketing list may erode as people lose interest in your offerings, or worse yet, become annoyed by your newsletter sends. Regardless of the reason, emailers have to accept a certain amount of list depreciation as things go on, but when that list begins to lose too much mass too quickly, it might be time to consider a few ways to stem your unsubscribe rate.
There’s always something you can do to save some of your subscribers. Following are 3 day-to-day campaign tips that are sure to minimise your opt-outs:
1) Listen to your readers
First of all, in opt-in email marketing, a subscriber ignored is a subscriber lost; which is why you need to take whatever campaign feedback you get seriously while they still have that person’s attention. A little remedial communication is always a lot easier than getting someone back onto your list after they’ve left.
Most of the time though, people will unsubscribe quietly and without logging any complaints, despite all of your hard work to keep them satisfied. When this happens you need to take the opportunity to solicit feedback from them and act on it.
Chatting to a disgruntled reader who has opted out probably won't help you save that email recipient, but it may help you prevent future subscribers from leaving your list.
2) Customise email frequency
Are you bombarding your subscribers’ inbox or leaving it too scarce for their tastes?
Just as you could let them choose the types of emails that they receive, you should also let subscribers adjust the frequency at which you send to them. A major step in preventing unsubscribes is in letting your email newsletter recipients tell you what frequency is right for them; which can vary from daily, to monthly, or anything in between.
Everyone on your list will have a different frequency that's the best fit for them. So offer customised email frequency options at the bottom of every email and also on the page to which your unsubscribe link navigates, as a final effort to retain your subscriber.
You can send these emails to your inactive subscribers too, asking them to select their ideal sending frequency to re-engage and prevent an impending unsubscribe.
3) Improve you segmentation
The more specific your email subscriber segments are, the better able you are to deliver content that speaks directly to their interests, making you a welcome fixture in their inbox.
Not everyone signs up to your newsletter for the same reasons; they live in different places, have different behavioral patterns and they like different products. This being the reality, marketers need to split up their lists and craft messages accordingly. Email segmentation is important because it allows you to deliver only the most relevant, customised content to your subscribers.
Suppose that you could create two or three different offers that would appeal to different groups of your subscribers, depending on their needs, wants, interests and objections. The more relevant an offer is, the more likely someone is to take you up on that offer, and less likely they are to unsubscribe.
GraphicMail has made segmentation easy. If you’ve never divided up your subscribers before, read our beginners’ guide to email list segmentation for practical steps on how to get started.
There’s always something you can do to save some of your subscribers. Following are 3 day-to-day campaign tips that are sure to minimise your opt-outs:
1) Listen to your readers
First of all, in opt-in email marketing, a subscriber ignored is a subscriber lost; which is why you need to take whatever campaign feedback you get seriously while they still have that person’s attention. A little remedial communication is always a lot easier than getting someone back onto your list after they’ve left.
Most of the time though, people will unsubscribe quietly and without logging any complaints, despite all of your hard work to keep them satisfied. When this happens you need to take the opportunity to solicit feedback from them and act on it.
Chatting to a disgruntled reader who has opted out probably won't help you save that email recipient, but it may help you prevent future subscribers from leaving your list.
2) Customise email frequency
Are you bombarding your subscribers’ inbox or leaving it too scarce for their tastes?
Just as you could let them choose the types of emails that they receive, you should also let subscribers adjust the frequency at which you send to them. A major step in preventing unsubscribes is in letting your email newsletter recipients tell you what frequency is right for them; which can vary from daily, to monthly, or anything in between.
Everyone on your list will have a different frequency that's the best fit for them. So offer customised email frequency options at the bottom of every email and also on the page to which your unsubscribe link navigates, as a final effort to retain your subscriber.
You can send these emails to your inactive subscribers too, asking them to select their ideal sending frequency to re-engage and prevent an impending unsubscribe.
3) Improve you segmentation
The more specific your email subscriber segments are, the better able you are to deliver content that speaks directly to their interests, making you a welcome fixture in their inbox.
Not everyone signs up to your newsletter for the same reasons; they live in different places, have different behavioral patterns and they like different products. This being the reality, marketers need to split up their lists and craft messages accordingly. Email segmentation is important because it allows you to deliver only the most relevant, customised content to your subscribers.
Suppose that you could create two or three different offers that would appeal to different groups of your subscribers, depending on their needs, wants, interests and objections. The more relevant an offer is, the more likely someone is to take you up on that offer, and less likely they are to unsubscribe.
GraphicMail has made segmentation easy. If you’ve never divided up your subscribers before, read our beginners’ guide to email list segmentation for practical steps on how to get started.
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