Friday Corner: Email vs Social Showdown!

Email still kicks butt!

See who will win the showdown in the rest of the infographic here

Social and Email: Get these easy tools to make them work together

Email marketing will always remain the backbone of digital communications. It is also so easy to integrate email with social networks. The two work great together. They help you expand your reach, get more clients and subscribers. GraphicMail helps you do just that.

It is highly recommendable for businesses to at least have a Facebook fan page and a Twitter account; even if it's just to listen in to what your (potential) audience has to say about you. It's public relations in its most direct form. However, if you're totally against having a business social account, you can still allow your subscribers (who most likely do have one) to help you grow your audience for you, via their social networks.

This is what you can do with GraphicMail:

1- Add social icons to your newsletter footer so your subscribers can forward your newsletter to their friends on their social networks.

2 - Enable the Social Subscribe form on your website so new visitors can sign up to your newsletter a) with their email address, b) via their Facebook, Twitter, Yahoo, Linked In or Google+ accounts.

3 - If you have a Facebook account, add a subscription form to your Facebook business page so to get more potential clients via your newsletter

4- You send your newsletter to a list with email addresses. Why not publish it straight to your Facebook or Twitter account too? You can do that with Social Share.

And as of tomorrow, 12 July 2012, you'll also be able to:

Get our social Browser Widget for your newsletter!

What is this about?

The fly-out box on the right is the browser widget -
which can be seen next to a browser version of your newsletter

Your clients receive your newsletter in their Inbox. They might really like your content, or tips, or your fantastic offer, so they want to share it. They want to comment on it. They want to forward it to a friend. And have their friend subscribe to your newsletter too. They might want to translate it into Zulu…

So? Simple! Check out GraphicMail’s newsletter browser widget that allows them to do all of that in one expandable menu, coming to you tomorrow! 

Watch the video!

Since this is a Beta launch, we'd appreciate your feedback. Send your comments to marketing@graphicmail.com 

What is in it for you?

-          People will talk about your newsletter, articles, inspiration, offer and events on their social networks – this grows your brand on Facebook, Twitter etc

-          Sharing of your newsletter via an email to a friend or social network invite will grow your subscriber list

-          Comments placed by subscribers help you define your brand ambassadors, or the key social influencers; and improve on your messaging

-          The ability of your newsletter to be translated helps you grow a multi-language clientele – be it across borders or within your own country

by Barbara Ulmi